All businesses age.  But decline is not inevitable. If your business can successfully reinvent itself, it may be destined not just for a new lease on life but to transform your industry

Leo Hopf’s new book “Rethink, Reinvent, Reposition: 12 Strategies to Renew Your Business and Boost Your Bottom Line” presents a simple yet effective framework for renewal in today’s business environment.  It describes the process and tools with which leadership teams at all levels can renew their businesses and watch growth and margins soar.

The book also includes a renewal diagnostic for identifying which parts of your business need to be renewed and which do not.  And it shows you how to build renewal and transformation capabilities in your next generation of leaders.

Click here to buy this book on Amazon

This book presents twelve proven solutions for business renewal with multiple business examples of each. Among these are:

• Catch the New Wave:  Shift your current business to the next hot thing (i.e., the wii controller in video games)

• Make a Time Shift:  Do business during a new or different part of the day to reach different customers (i.e., Chex party mix creates demand for breakfast cereal in the evenings)

• Shift to the Sweet Spot: Look at the value chain and develop offerings in the most attractive parts of the chain (i.e., Qualcomm moving from commodity contract research into developing its own patents to control cell phone CDMA technology)

• Cash Out and Double Down:  Sell some of your business units so you can focus on the one or more that has the most promise of success (i.e., Eli Lilly selling its Guidant medical device company to fund its core pharmaceutical business.)